SEO
- Keyword Research
We do a detailed keyword research using different tools like Google Keyword Planner to find related keywords in the niche that users are searching and optimize the site for the most searched keywords.
- SEO Audit
We make a full website SEO to understand how well the website is built in regards to SEO, whether there are any infrastructural issues impacting crawling or site speed, whether you’ve been hit with any penalties, and how well you’re currently performing in search.
- Backlink Audit
Links are an important factor of ranking and having a strong link profile could result in better rankings, We make a Backlink audit of the site so we can find those links that could harm it by using different tools like “Majestic SEO”, “Ahrefs”,”Site Explorer”etc.
- Content and Conversion Audit
Driving traffic to your site is very important but the amount of traffic will not be effective if it is not converting. Creating compelling content and setting up your pages to convert is critical. These audits look for gaps in your content that are keeping people from converting and also examine how well you’re currently converting.
- Business Goals and Performance Assessment
Setting smart goals and benchmarking current performance gives you a barometer of how well the SEO Campaign is performing.
- Strategic Project Plan and KPI Creation
With all of these things assessed, everything is documented and KPIs are set.
Analyze your competitors and define your Goals
- Your Goals and Objectives — What is it that you want to accomplish? How are you performing now, and what specific benchmarks would you like to achieve?
- Your Audience Segments — Who are you trying to reach? Analyze and create your customer profile and behaviors and better target them.
- Analyze your Competitors — Who are you up against, and how are they competing? Knowing your competitors and their competition level in your business niche is very important that’s why you need a clear picture of the competitive landscape so that you know what it’ll take to compete.
SEO Activities
On-page SEO and Site Structure Optimization
Make changes in all SEO elements in the site and make it SEO-Friendly by creating:
- Meta Titles
- Meta Descriptions
- Friendly – URLs
- Content of page
- Image alt text
- H1, H2, H3 Optimization
- Improve user experience
- Testing
Being relevant to a specific topic (usually a service or product)
- Include subject in title tag
- Include subject in URL
- Include subject in image alt text
- Specify subject several times throughout text content
- Provide unique content about a given subject
Move on to off-page SEO including link building and making connections.
- Authority Strategy Development
We can help you build a strong audience and being a leader in your business niche providing valuable information to users and gain authority – not just ranking well.
- Link Acquisition
Building authoritative links from relevant, trusted websites will not only improve rankings, but drive referral traffic and increase your visibility in the places that matter. We can set out a plan for acquiring links that will move the needle using WhiteHat, Google-approved techniques. We focus on quality not quantity.
- Guest Posting
Build Authority and links from Guest Posting. Guest posting can be used as a means of acquiring trusted, relevant links — but it’s also a means of tapping into audiences and expanding your reach into markets where you otherwise may have gone unknown. This is one of the best SEO Link –earning Techniques Google-Approved.
- Digital Media Relations
We can help you build a strong audience and being a leader in your business niche providing valuable information to users and gain authority – not just ranking well.
- Social Promotion
Use social channels to connect with your audience and expand your reach. We can create your social profiles and manage them also we can create, manage and monitor different PPC Campaigns in the well known platforms like Facebook, Twitter, Linkedin etc.
Content (Is King)
As we know and the entire SEO world knows, Content is the King. We create unique and valuable content for our clients and help them being leaders in the market. Listed below are some of our content services.
- Blog Content
- Whitepapers, E-books, Guides, and Educational Resources
- Viral Content
- Landing and Sales Pages
- Product Copy
- Visual Content (e.g. Infographics, Photos)
- Video Content (e.g. Explainer Videos, How-Tos, and Vlogs)
- Webinars and Slideshares
- Podcasts
- Press and Media Releases
- Text and Display Ads
Monitor and track your data and results.
Good monitoring and interpreting of the website data is crucial for a successful SEO and Internet Marketing
Campaign. We analyze all the data provided from well-known tools like Google Analytics, Web Master Tools, SemRush, Ahrefs etc about the site. We can better understand the user behavior and how they interact with the site and then make the necessary modifications where we think improvements are needed in regards to the user experience and also the most important indicator, the Conversion Rate.
We monitor and analyze different KPI of Google analytics like: “Conversion Rate”, “Goals Conversion Rate”, “Type of Users”, “Type of Traffic Sources”, etc and all what needed, to better understand the site performance the Internet Marketing campaign.
SEO – Plan of Action
Period: 6 months to 1 year
Goal: Increase the ranking on search engines (Google) and the number of visits on the site through SEO (Organic Search and Referral traffic form off-page SEO)
Month 1
- HubSpot Configurations
- Analysis of Actual Clients
- Lead Analysis
- Business contacts Research
- On-page SEO Activities.
- Keyword Research
- Off-page SEO Activities
- Articles, Guest posting etc.
- Landing Pages
- Analysis & Reporting
- Setup Google analytics and Reporting Tools
Month 2
- Lead Analysis
- Email Marketing Campaigns
- Email Marketing
- On-page SEO Activities.
- Off-page SEO Activities
- Articles, Guest posting etc.
- Link Building
- Landing Pages
- Analysis & Reporting
- Google Adwords Integration
Month 3
- Lead Analysis
- Email Marketing Campaigns
- Off-page SEO Activities
- Articles, Guest posting etc.
- Managing PPC Campaigns
- Link Building
Month 4
- Lead Analysis
- Email Marketing Campaigns
- Off-page SEO Activities
- Articles, Guest posting etc.
- Managing PPC Campaigns
- Link Building
- Landing Pages
- Analysis & Reporting
- Landing Pages
- Analysis & Reporting
Month 5
- Lead Analysis
- Email Marketing Campaigns
- Off-page SEO Activities
- Articles, Guest posting etc.
- Managing PPC Campaigns
- Link Building
- Landing Pages
- Analysis & Reporting
- Landing Pages
- Analysis & Reporting
Month 6
- Lead Analysis
- Email Marketing Campaigns
- Off-page SEO Activities
- Articles, Guest posting etc.
- Managing PPC Campaigns
- Landing Pages
- Analysis & Reporting
- Landing Pages
- Analysis & Reporting
- In Depth Analysis
Month 7-12
We will define the strategy and web marketing activities based on the previous results and statistics.
The methodology of Inbound Marketing has 4 major aspects.
Inbound Marketing
Before integrating the Inbound Marketing and Inbound Sales Strategy, we will study the potential clients and prepare a client profile. Then using the information we will work to improve even more the website and create the related content for each potential client based on their interest.
We will continue to develop these activities:
- Costumer Centric Research
- SEO
- Blogging
- Attraction
- Analysis
Inbound Sales Methodology
Based on this Methodology we will continue to work on Blog Posts, Keyword Analysis, Social Publishing, Forms, Calls to Actions, Landing Pages.
Integrate the CRM and create email Marketing Campaigns. We can then ask actual clients for a review and experience with the service we provide and write that experience on the blog so others can read it.
We will start implementing also the inbound Sales Methodology and focus our marketing efforts by prioritizing “Active Buyers” interested in your services.
The Inbound Marketing Strategy will include HubSpot Services:
HubSpot, which is one of the best inbound marketing companies in US that provide very good tools for managing clients and analyze inbound marketing. We can use their CRM, Marketing Dashboard and Sales Dashboard. That will help us tracking the leads and develop a better marketing strategy.
Google Adwords Management
(Free with SEO Services)
*On a regular basis the client pays for a specific monthly budget for Adwords services and out of the budget
20-30% go towards the management of the campaign. If you have SEO services we will manage the Adwords – PPC campaign for free and all your budget will go towards purchasing adds if you choose to have the service.
- Keyword research
Keyword research is the most important step in pay-per-click campaigns. If you do not target the right keywords, you risk wasting your time and valuable resources. We can help you find the best keywords in order to immediately bring the best results!
- Creating Ads
We write the text ad, target the potentially interested audience, and manage keyword bids. A PPC campaign consists of various techniques that directly impact their success, and therefore it is crucial for everything to function perfectly.
- Creating landing pages for PPC
After conducting an analysis, we can determine if your campaign needs a landing page. Sometimes it’s better to create a landing page rather than to optimize the home page, which can have multiple objectives and target different types of audience.
- Account Settings
If you are not familiar with AdWords or other PPC platforms, we will show you how they work. Also, we can create an account for you and configure it to match your objectives and targets.
- Start campaign
We will be there for you in each stage of the campaign in order to guarantee the right functioning of each item. We will not stop until you begin to see satisfactory results.
- Monitoring and Analysis
We can install and integrate all the monitoring tools on your website, including Google Analytics, Visual Website Optimize, Call Tracking and more. If there is something we think will help your AdWords campaign to be successful, we’ll implement it in your site.
We monitor your PPC campaigns by promoting the parts that are performing well and remove the parts that are under-performing. We constantly evaluate the campaign to ensure that lead and conversion rate is continually increasing.
REMARKETING
We use Remarketing to attract indecisive users, those who have abandoned an order, or those who have interacted with the company and convince them to buy a service or a product.
One of the biggest advantages of remarketing is that you can see the benefit of building relationships with your potential customers, and you can do this by interacting with them at different points during the buyer’s journey.
Milestones and Tangible KPI
- Google Ranking on the chosen Keywords
- Increase Organic and Referral traffic for the site
- Brand Awareness
- Avg Time on Site
- Site Visit Conversions
- Generating more Inbound Leads through the website
- Managing Leads
- Improve website usability
We are certified from HubSpot (https://www.hubspot.com/) in Inbound Marketing and Inbound Sales. We can help using their methodologies and best practices on inbound marketing, integrating it with SEO and Content Marketing.
